A B2B Restocking website for their retailers’ orders
Discover how SCJ supported SAINT JAMES in the design and implementation of their wholesale restocking site, intended for the brand’s boutiques and distributor points of sale.
SAINT JAMES, the knitwear born from the sea
Founded in 1889, SAINT JAMES embodies the excellence of French knitwear. Renowned for its sailor sweaters, the brand gradually extended its expertise and developed a full range of ready-to-wear, whose recognized quality made it a French and global success. With a turnover of €60 million, 40% of which comes from exports, the group owns 30 boutiques in France and has an international presence, notably in Asia (Korea and Japan), the United States, and Northern Europe.
The brand currently employs 400 people, 300 of whom are based in the town of the same name, in Saint James (often mispronounced in English!) in Normandy, where its headquarters and wool and cotton knitting and manufacturing workshops are located.
Since 2013, the company has been certified as an “Entreprise du Patrimoine Vivant ” (Living Heritage Company), a mark of its exceptional expertise in creating a collection that combines authenticity and elegance.
A long-standing collaboration with SCJ
For many years, SCJ has supported SAINT JAMES’ sales teams through the Softwear SFA Mobile App. This mobile application follows field sales representatives during their numerous trips and simplifies their wholesale orders taking on tablets, both in France and abroad, even without an internet connection, resulting in significant time savings.
Thanks to this enduring and successful collaboration, SAINT JAMES called on SCJ for its B2B e-commerce site dedicated to restocking orders for its points of sale aund retailers. The existing interface between the ERP and the mobile application provided a notable advantage, facilitating the site’s deployment.
A B2B restocking site for simplified orders anytime
The B2B restocking site offers an intuitive user experience and a design perfectly aligned with the brand’s identity and universe. Thanks to smooth navigation and powerful search filters, resellers can easily find and order the items they need.
Visibility of updated stock levels and the ability to order from the season entry order history provide considerable time savings.
With 24/7 access, SAINT JAMES’ retailers and boutiques can place their orders at any time, independently, without being dependent on the brand’s opening hours. It’s the assurance of never missing an order!
A full range of services
Back-office tools to animate their site
Marketing teams can manage, via the site’s back office, the product families they wish to highlight: Must Have, Bests, Collaborations, current promotional offers…
Web marketing tools, such as banners, sliders, carousels, and pop-ups, are available to create events, attract buyers and boost sales.
An enriched client portal
Through a secure login, clients access their dedicated space, where they can find all their information: details of recent orders, delivery statuses, order remainder tracking, download of product media materials (product visuals…), commercial terms, …
This personalized area enhances customer satisfaction and optimizes order management.
The B2B e-commerce restocking site has brought SAINT JAMES significant benefits in terms of order management and distributor client satisfaction. The platform, accessible 24/7, provides simplified ordering and better product visibility, contributing to increased sales.
